Quick; think of three things you always wanted to do as a business or with your team. What ‘issues’ immediately come up and what opportunities do you want to make a reality? Certain market participants will run for the hills, and others will use this time as an opportunity to innovate. This innovation may take many forms, from a new strategy to a new marketing message to a new channel.
Is there something the team has talked about for some time that warrants more immediate attention given current market conditions? A project the organization has considered that will bring everyone together and reinforce the firm’s value proposition? A strategy that would be ideally launched in this environment? Perhaps taking on something new right now is not feasible, but it is the perfect time to engage the team.
At a minimum, schedule a brainstorming session with the team to open up the dialogue about what your organization can do, or do differently. The dialogue alone will make a difference. We always have two choices in life: stay stagnant or take the road towards positive engagement. We encourage you to take the road every time. Here is a top 10 list to revisit internally:
- CRM replacement/enhancement
- Business Development game plan
- Pitch training
- Resource coaching/team member interaction and process enhancement
- Vendor assessment
- Website replacement/enhancement
- SEO & Digital Marketing game plan
- Market Presence assessment & game plan
- New product development
- Data review and clean up (RFP/RFI database, database content)