Ark On Engagement

The Time Is Right To Innovate

Quick; think of three things you always wanted to do as a business or with your team. What ‘issues’ immediately come up and what opportunities do you want to make a reality? Certain market participants will run for the hills, and others will use this time as an opportunity to innovate. This innovation may take many forms, from a new strategy to a new marketing message to a new channel.

Is there something the team has talked about for some time that warrants more immediate attention given current market conditions? A project the organization has considered that will bring everyone together and reinforce the firm’s value proposition? A strategy that would be ideally launched in this environment? Perhaps taking on something new right now is not feasible, but it is the perfect time to engage the team.

At a minimum, schedule a brainstorming session with the team to open up the dialogue about what your organization can do, or do differently. The dialogue alone will make a difference. We always have two choices in life: stay stagnant or take the road towards positive engagement. We encourage you to take the road every time. Here is a top 10 list to revisit internally:

  1. CRM replacement/enhancement
  2. Business Development game plan
  3. Pitch training
  4. Resource coaching/team member interaction and process enhancement
  5. Vendor assessment
  6. Website replacement/enhancement
  7. SEO & Digital Marketing game plan
  8. Market Presence assessment & game plan
  9. New product development
  10. Data review and clean up (RFP/RFI database, database content)
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