Ark On Engagement

What We Can Do Right Now? (Part III – Innovate)

Let’s focus on innovation and the opportunity we have to make something of this difficult time!

Think of three things you always wanted to do as a business or with your team.  What ‘issues’ immediately come to mind and what opportunities would you like to make a reality?  Certain market participants will run for the hills, and others will use this time as an opportunity to innovate.  This innovation may take many forms, from a new strategy to a new marketing message to a new marketing channel.

Is there something the team has talked about for some time that warrants more immediate attention given current market conditions?  Perhaps a project the organization has considered that will bring team together and reinforce the firm’s value proposition?  A strategy that would be ideally launched in this environment?  Perhaps taking on something new right now is not feasible, but it is the perfect time to engage the team.  At a minimum, schedule a brainstorming session with the team to open the dialogue about what your organization can do, or do differently.  Invite new ideas!   The dialogue alone will make a difference.

We always have two choices in life;  take the road towards positive engagement, hope and innovation every time.

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