Let’s focus on innovation and the opportunity we have to make something of this difficult time!
Think of three things you always wanted to do as a business or with your team. What ‘issues’ immediately come to mind and what opportunities would you like to make a reality? Certain market participants will run for the hills, and others will use this time as an opportunity to innovate. This innovation may take many forms, from a new strategy to a new marketing message to a new marketing channel.
Is there something the team has talked about for some time that warrants more immediate attention given current market conditions? Perhaps a project the organization has considered that will bring team together and reinforce the firm’s value proposition? A strategy that would be ideally launched in this environment? Perhaps taking on something new right now is not feasible, but it is the perfect time to engage the team. At a minimum, schedule a brainstorming session with the team to open the dialogue about what your organization can do, or do differently. Invite new ideas! The dialogue alone will make a difference.
We always have two choices in life; take the road towards positive engagement, hope and innovation every time.