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Ark On Marketing

Content is King – What Makes You Unique?

Investors and research teams read lots of similar profiles. What interests them is what would interest you. Here are some questions to consider in defining content that counts:

  • What makes you unique?
  • How does your team view the market?
  • What happened to your holdings/strategy last month?
  • What market influences are you most focused on? Impacted by?

We encourage managers to strive to offer something ‘fresh’ to the market; something unique to them and to their way of thinking that is not likely to have been presented in the same way by a competitor.

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By: dmwSpyder
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