Investors and research teams read lots of similar profiles. What interests them is what would interest you. Here are some questions to consider in defining content that counts:
- What makes you unique?
- How does your team view the market?
- What happened to your holdings/strategy last month?
- What market influences are you most focused on? Impacted by?
We encourage managers to strive to offer something ‘fresh’ to the market; something unique to them and to their way of thinking that is not likely to have been presented in the same way by a competitor.
