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Technology has largely leveled the playing field between investment management firms, providing effectively marketed emerging managers with the opportunity to seek broad institutional mandates previously reserved for highly established investment management firms.
The ARK Global Model
Accelerating Market Demand through Access, Research and Know How
ARK Global, LLC provides turnkey, consulting, marketing and sales solutions to a select group of institutional caliber investment managers. Our objective is to accelerate market demand for the managers that we choose to represent. Our investment management partners may have investment solutions targeted to either the retail or institutional market, and across all asset classes and product types. In order to achieve this goal, we are dedicated to delivering a highly efficient, institutional quality value proposition to a limited number of strategic client relationships.
Core to our model is a philosophy of excellence in the messages, materials, presentations, positioning, sales and servicing that we deliver. Our model consists of a fluid, five staged process which permits full integration of all key aspects of successful firm management, including core product delivery, positioning, marketing, new client integration and ongoing operations:
The ARK Process:
Business
Evaluate each firm’s business infrastructure to confirm adequate coverage in all key areas of institutional qualification, including: operations, legal & compliance, insurance, investment management team backgrounds & bench strength, history, organizational culture & mission, performance analytics and reporting, client base review, marketing history review, marketing and sales infrastructure and process, on site due diligence;
Brand
Enhance each firm’s brand presence in the market to ensure effective delivery of key messaging and positioning;
Market
Oversight of all firm collateral, commentary, messaging and data across all media to ensure appropriate positioning, accuracy and timing; Oversight of the enhancement and integration of all consultant databases and RFP/RFI/DDQ activities on a monthly/quarterly basis; Delivery of monthly/quarterly investor and prospect communications to expand awareness, build AUM and enhance strategy cross sell opportunities;
Sell
Deployment of a team of dedicated marketing professionals charged with full implementation of a strategic marketing and sales strategy across channels to grow AUM; Structured implementation of a tactical sales campaign to generate and close new business opportunities within each channel;
Build
Unique to ARK Global, we engage in a focused, ongoing investor partnership model that is designed to enhance and solidify long term key relationships; Our objective is to increase cross sell opportunities and to retain assets on behalf of our clients; As a strategic partner to the firms that we select to represent, we consider our ongoing involvement to be a key attribute of the ARK model.
From strategic positioning through the tactical delivery of marketing, sales and relationship management services, we are dedicated to providing our clients with our best thinking, advice, and representation across markets.
What We Deliver
Access ...
To the institutional market through high quality relationships, and highly structured sales & marketing activities
Research...
On the markets, competitors, channel expectations, institutional buying patterns and marketing preferences of institutional buyers
Know How...
To accelerate market demand through efficient and effective marketing, sales and relationship management practices that generate sustainable results
ARK Core Service Models:
| ARK Launch Engagement |
ARK Opportunistic Engagement | ARK Partnership Engagement |
|---|---|---|
Scope: Results: |
Scope: Results: |
Scope: Results: |
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